Unskippable
(2020)
Director
Smriti Mundhra
Producer
Maya Gnyp
Starring
Theo Germaine
Co-Producer
Cheyenne Tan
Agency
Deutsch
Client
The United Nations in association with Think With Google & Tribeca Studios
Concept
“Unskippable” breaks down the stereotypes and stigma associated with homelessness in Los Angeles, encouraging people to engage rather than look away.
The ad campaign, designed specifically for Google’s ad sequencing technology, features a series of videos that directly addresses audiences and drives action. The final video, a mini-documentary introduced by our hero talent Theo Germaine, is an epilogue for the viewer to witness housing insecurity in Los Angeles from a first person perspective.
The filmmaking team worked closely with community advocates and advisers for this project.
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